Apex Energy Solutions is one of the fastest growing companies in the Midwest. The company markets and distributes high performance energy efficient windows, siding, insulated wall systems, replacement door systems, and energy efficient furnaces.
Apex was founded in November 1998 in Cincinnati, Ohio by Michael Foit and Shawn McCain. Apex felt that the current trend in the replacement window and siding industry was volume over quality. Discouraged by the multitudes of home improvement companies that were pushing lower quality products at ever increasing prices, Apex realized a need for higher performing products.
Apex Energy Solutions was the chosen name for the company because of their desires to represent the highest peak in performance (Apex), coupled with a concept of solving homeowners energy problems. Apex felt that as the cost of energy and home heating increased, homeowners would eventually demand more from the home remodeler. Taking a consulting approach with their sales staff, Apex set out to educate homeowners on the differences between low quality, mid-range, and high quality products.
The thrust of Apex's success is due to their unique marketing strategy. Many years before tough telemarketing laws were passed, Apex felt that spending huge sums on advertising campaigns was not only costly but directly effected the homeowner by driving up the cost of overhead. Instead, they developed what was considered a progressive approach. Utilizing their own copy written strategy they termed, "flipside" marketing, Apex was able to penetrate communities and market from the inside out. By keeping their advertising budget far below that of similar size companies, Apex passes on more than just incredible fuel savings to their customers, they pass on incredible value!
Apex partnered up with Alside, the only company to garner the Energy Star National Partner Award three years in a row. Apex's exclusives and personalized literature has proven to be a competitive advantage for such energy efficient products as the 8000 Signature Series. Prestige, and Fullback. |